Photo: Immersive Van Gogh Exhibit

A Drive-In Exhibit Lets Your Car ‘Float’ Inside Van Gogh Paintings

News Art + Architecture
by Dayana Aleksandrova May 20, 2020

Starting on June 18, art lovers in Toronto, Canada, will have the chance to be fully immersed in the impressionist world of Vincent Van Gogh at a drive-in exhibit cleverly titled “Gogh in your car.”

The digital art show will be held at a 4,000-square-foot warehouse and will admit 14 vehicles at a time. The show is designed to be a mesmerizing experience, as guests will be surrounded by paintings, evoking the sensation of floating in a sea of color. Visitors will remain in their cars throughout, upholding social distancing guidelines.

Lasting 35 minutes, the exhibit will couple the sound of crashing waves and contemporary music with large-scale projections of Starry Night, Sunflowers, and other iconic works by the Dutch painter.

The original Van Gogh exhibit was set to take place at the Toronto Star building in May but was postponed due to the pandemic. The new date of the physical exhibit is set to be between July and September. The drive-in alternative has already sold out its $68 vehicle passes, which include entry to the physical exhibit as soon as a concrete date is set.

Designed by L’Atelier des Lumières, the exhibit originally debuted in Paris last year and welcomed over two million visitors. The Toronto edition is gearing up to be a huge success in its own right. If you missed out on tickets, you can sign up for the waitlist.

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