Well before Intrepid Travel launched its Women’s Expeditions in 2018, Zina Bencheikh, now the managing director of the brand’s Europe, Middle East, and Asia market, saw an imbalance in the travel industry that was reflected in her company: Tour guides were overwhelmingly male.
Bencheikh, who was born in Morocco and previously worked as the general manager of Intrepid’s Morocco office, chalks this discrepancy up to a mix of cultural and bureaucratic hurdles. “Women face many difficulties becoming tour leaders due to public perception, family concerns, and, in countries like Morocco, the inability to obtain the required licensing,” she tells Matador Network. This is among the reasons Bencheikh became a driving force behind the fight for Morocco’s licensed female guides, and it’s among the reasons she channeled that drive into creating Intrepid’s Women’s Expeditions, epic trips run by women, for women.