It’s normal to see flight attendants walking about a plane cabin at 40,000 feet in the air. Seeing one standing more than 2,700 feet tall without an aircraft in sight is another story. But that’s exactly what you’ll see in this new Emirates ad campaign featuring a woman in full flight attendant dress standing atop the Burj Khalifa in Dubai.
The commercial shows the uniformed woman holding a series of cue cards encouraging air travelers to fly Emirates. After the final message is displayed, the camera pans out, revealing her heart-pounding location: the highest point of the world’s tallest building.
According to an Emirates press release, the stuntwoman is one of only a handful of people to ever stand at the summit of the Burj Khalifa. Among the others are the Crown Prince of Dubai and Tom Cruise, who was photographed sitting atop the skyscraper while on location for the fourth installation of the Mission: Impossible film series.
“We always look to challenge the norm and push boundaries at Emirates. We do it every day through our innovative services, our best in class product, and of course through our advertising,” said Emirates President Sir Tim Clark in the press release. “The calm and confidence of the cabin crew you see in the ad is an embodiment of our frontline team, serving travellers and ensuring their safety.”
Safety was, of course, a top priority during the filming of the ad. Not only was the woman cast to play the flight attendant a professional skydiving instructor, but the stunt also involved “rigorous planning, training, testing, and a strict safety protocol,” as well as a series of secure harnesses.
If you’re curious to see how the airline pulled off the jaw-dropping campaign, check out the behind-the-scenes video on the Emirates Twitter account here.