Artificial Intelligence-powered travel tools, including Matador’s AI travel assistant GuideGeek, arrived on the scene quickly after generative AI tools such as ChatGPT became household names. Earlier this week, Google mentioned in a blog post that it’s unveiling multiple new capabilities to make travel more convenient.
One example is Search Generative Experience, a Search function that’s designed to provide travel itineraries from user prompts. Search users who opt into the capability can input loose travel plans — for example, a weeklong trip to New York City for foodies — and receive a list of recommendations tailored to their destination and interests, along with flight and accommodation options. The suggestions that Google provides are sourced from information found across the web, ranging from destination websites and travel articles to reviews and photos left by other travelers.