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Matador Network Awards 2025: Wellness Destination

Türkiye Wellness
by Matador Creators Dec 5, 2025


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Wellness travel, broadly speaking, has been in the midst of a global boom the last five years that doesn’t seem to be slowing down any time soon. In Türkiye, wellness is baked into daily life, from weekly hammam rituals and thermal baths to long seaside walks and slow breakfasts that stretch into the afternoon. It’s no wonder Türkiye was the clear Matador team favorite for the Best Wellness Destination 2025.

The story that often comes out of Türkiye when it comes to wellness travel is the country’s booming medical treatment economy. It’s become a hot spot for anyone looking for procedures that can be done for a fraction of the cost and by doctors just as qualified. Walk around Istanbul and it’s not rare to see people taking in the culture with bandages and bruises from nose surgery, hair replacement, and just about any other procedure you can think of.

But that’s just one aspect. Türkiye’s wellness economy is a dynamic part of its tourism sector, powered by spa resorts, longevity clinics, and a steady stream of new investments. Layer in landscapes that run from Aegean coves to Cappadocian canyons, plus prices that (despite inflation) remain competitive with other Mediterranean destinations, and you get a country where wellness travel can mean anything from a $20 hammam scrub to a full-scale detox and medical checkup.

A modern Hammam culture that respects tradition

TURKEY, ISTANBUL - June 4, 2021: Selimiye Hammam .Traditional Historical Ottoman Bath in Uskudar, Istanbul. . It is used as Nevmekan Libraries and cafe after restoration.

Photo: Firdes Sayilan/Shutterstock

If there’s a single ritual that defines wellness in Türkiye, it’s the hammam. Rooted in Roman and Ottoman bath culture, the traditional Turkish bath moves guests through warm, hot, and cool rooms, with a sequence of steam, scrubbing, and rinsing designed as much for social connection and mental reset as for physical cleansing.

In Istanbul, travelers can still step into centuries-old baths that have been restored in painstaking detail. On the other side of the spectrum, modern hotel spas with design-forward hammams sit alongside treatment rooms, saunas, and pools. The city’s bathhouses highlight both heritage hammams and contemporary spa spaces, reflecting a culture where the old and new comfortably overlap.

The appeal goes beyond the capital. Hammams inside cave hotels in Cappadocia, beach resorts along the Turquoise Coast, and city hotels from Izmir to Ankara can turn the ritual into a recurring part of a trip. For wellness travelers used to silent, private spa environments, the social, almost celebratory feel of a hammam can be a revelation.

Thermal waters from Pamukkale to Yalova and Afyon

The Antique pool (Cleopatra's Bath) view in Pamukkale. It's a popular touristic destination during a Pamukkale visit

Photo: Nejdet Duzen/Shutterstock

Millennia before wellness became a buzzword, people traveled across Anatolia for hot springs. Today, those same mineral-rich waters anchor some of Türkiye’s most compelling wellness regions.

Pamukkale has cascades of white travertine terraces formed by calcium-rich springs, where visitors can walk on warm pools and, in regulated sections, bathe in shallow basins. Nearby, Cleopatra’s Pool and the wider network of springs are tied to long-standing beliefs in the therapeutic benefits of soaking here. Across the terraces and surrounding area, there are about 17 hot springs, with temperatures ranging from roughly 35°C to 100°C (95°F to 212°F), supporting a cluster of thermal hotels and spa facilities.

Northwest of Istanbul, Yalova’s thermal district has been a wellness destination for more than 4,000 years, with bath complexes in forested hills where hot water surfaces close to the Marmara Sea. The area’s springs were famously described by Mustafa Kemal Atatürk as “the water city of the future,” and today the district is known for combining medical treatments like physiotherapy and manual therapies with classic soaking pools and nature walks.

Farther inland, Afyonkarahisar and the Gazlıgöl region have become a major cluster of thermal hotels, where pools fed by naturally hot, mineral-rich water are paired with mud treatments, spa menus, and medical services. Resorts emphasize the long-standing reputation of Gazlıgöl’s springs, noting that the concentration of healing waters has supported a dense network of wellness-focused properties.

Sea, sun, and slow days on the Aegean and Mediterranean

Turkish Maldives Yassica Islands Drone Photo, Gocek Fethiye, Mugla Turkiye (Turkey)

Photo: RauL C7/Shutterstock

For many visitors, wellness in Türkiye starts with the sea. Along the Aegean and Mediterranean coasts — from Çeşme and Bodrum down through Fethiye, Kaş, and Antalya — resorts, boutique hotels, and purpose-built retreats lean into thalassotherapy, open-air yoga, and long days on the water.

On the Bodrum peninsula, new and upgraded properties keep raising the bar on destination spas. A stand-out 2024 opening is the Maxx Royal Bodrum Resort, which launched a 4,500-square-meter (a little under 50,000 square feet) spa with 20 treatment rooms and a design that turns the wellness wing into a destination in its own right. Just up the coast, long-running detox specialists like TheLifeCo Bodrum markets itself as Europe’s premier wellness retreat, offering structured fasting programs, plant-based menus, and doctor-supported health packages.

Farther south, coastal towns around Fethiye and the Lycian Coast blend wellness and soft adventure. Mornings might mean sea kayaking in calm bays or hiking short sections of the Lycian Way; afternoons are for hammams, massages, or hammocks under pines. More hotels are adding fitness and mindfulness programming like sunrise yoga, breathwork, and sound baths, too.

In Cappadocia, wellness is as much about landscape as treatments. The region’s cave hotels are carved into the rock and have long been one of Türkiye’s most atmospheric places to sleep. Recent years have seen a growing number of those properties build out full-service spa complexes, pairing hammams and saunas with massage rooms and heated pools tucked into stone vaults.

How to make Türkiye your next wellness-focused trip

Pamukkale, often referred to as the Cotton Castle, is natural wonder in Turkey that offers a surreal and otherworldly experience. UNESCO World Heritage Site renowned for its dazzling white terraces.

Photo: Benny Marty/Shutterstock

April through June is ideal for combining city hammams and coastal stays, with mild temperatures and greener landscapes inland. The sea is warm September through November, but the evening air can be a bit chillier, making it also an ideal time for Pamukkale, Cappadocia, and coastal hikes without peak-summer crowds. In winter, thermal regions like Yalova and Afyonkarahisar shine, as do cozy hammam-heavy city breaks in Istanbul or Ankara, though some coastal resorts scale back operations.

Head to Istanbul for a deep dive into hammam culture, world-class hotel spas, and long strolls alongside the Bosphorus after a traditional Turkish breakfast. Combine that with the Yalova and Marmara region for forest-backed hot springs not far from the capital. The Bodrum peninsula is where to go for destination spas, detox retreats, and a polished Mediterranean vibe. In Pamukkale and Denizli you’ll find travertine terraces, thermal hotels, and easy side trips to classical sites like Hierapolis. Finally, don’t miss Cappadocia for cave hotels, hiking, and spa time in a surreal landscape.

Domestic flights knit the hubs together, while high-speed trains and buses cover many shorter legs. Türkiye takes full travel days to cross if you’d rather drive, but the roads and highways connecting the major points of interest are generally in good shape.

How we made our pick

Nominations for the 2025 Matador Network Wellness Destination Award were sourced from across the well-traveled Matador Network team. The nominees were judged based on accessibility, range of experiences, sustainability, wellness accommodations, affordability, local adherence to traditions and practices, community enrichment, history, and classes and experiences.

Our other top nominees, in no particular order:

  • Las Vegas
  • Ischia, Italy
  • Nachi and Nakanoshima Island, Japan
  • La Verkin, Utah
  • Milan
  • Los Cabos, Mexico
  • Luchon, France
  • AlUla, Saudi Arabia
  • Slovenia
  • Madeira
  • Zion, Utah
  • Glenwood Springs, Colorado
  • Bangkok
  • Rotorua, New Zealand

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