Norwegian Cruise Line sometimes seems like the crazy, late-night mattress salesman of the cruise industry. Like last month when it ran a two-day promo offering free airfare when you booked an Alaska cruise, it felt like the message should have been delivered by a slightly disheveled guy standing a little too close to the camera saying:
“We’re giving it away! For free! My boss doesn’t know! He thinks I’m crazy! But I’m doing it anyway! Act now! One day only before my boss finds out and has me taken awaaayyyyyyyyy!”