It’s the stuff of both dreams and dietary nightmares — a pop-up Nutella hotel is opening in Napa Valley, California, this January. Hotella Nutella will allow fans of Nutella to have a fully immersive experience based entirely around the delicious hazelnut spread.

The decor will, of course, be over-the-top and nutella-packed with huge jars of the spread featured on the wallpaper, the curtains, the flooring, etc.

Nutella-fueled activities for the weekend include a Nutella breakfast dinner with Iron Chef and Food Network celebrity judge Geoffrey Zakarian; a savory soul food brunch with chef and TV personality Tanya Holland; and a pancake art session with Dancakes, the world-famous pancake artist team.

To snag a reservation at the Nutella Hotel, you need to submit a 60-second video showing why Nutella makes your morning special. Applications can be submitted from November 13 to December 8. Three grand prize winners (and their guests) will be selected, each receiving round-trip airfare, accommodation for a three-day and two-night stay, and transport to and from the hotel.

The hotel itself will only be open for one weekend, January 10-12, so you’d better put some serious thought into that application video.

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