Spain sees the second highest number of international tourists annually in Europe, only after France. Some projections show Spain’s tourism numbers surpassing France by 2040. Yet for the residents of Spain, the number of tourists has become a bit too much.
Anti-tourist protestors with water guns took to the streets this summer in Barcelona, and the city’s tourism agency changed it’s slogan and tourism approach to encourage “quality” visitors who spend more and engage with the culture, versus mass tourism. The mayor also committed to banning short-term rentals in the city by 2028.