When most people think of sports destinations, big cities or major events like the Super Bowl or the Final Four come to mind. Frisco, Texas, might not. Yet sports have been woven into the city’s identity, so much so that it’s earned the nickname Sports City USA.
Part of the Dallas-Fort Worth Metroplex, Frisco brings big-league amenities without the overwhelming big-city energy you might find elsewhere. It’s home to major sports organizations like the Dallas Cowboys (whose headquarters and practice facility are at The Star) and FC Dallas (which plays its home games at Toyota Stadium). National groups like the PGA of America and the Southland Conference of the NCAA also have headquarters in Frisco.











