In a shift from the initial emergency response in the aftermath of the disastrous wildfires, visitors that “practice patience, compassion, and aloha” will be welcomed to Hawaii beginning in October 2023, chief brand officer of the Hawai‘i Tourism Authority Kalani Ka‘anā‘anā tells Matador Network.
“Our hearts are with the people of Maui who suffered devastating losses of family members, homes, business, and livelihoods in these fires,” Ka‘anā‘anā says. “Accordingly, our focus now is to do all we can to help in the recovery by rebuilding travel demand for Maui by making it absolutely clear that respectful, compassionate, responsible travel to the island is welcomed and encouraged at this time.”
In an interview, Ka‘anā‘anā explained the ways that tourists can help the island recover through supporting the hospitality industry, as well as volunteering with qualified community organizations.
“By visiting Maui, travelers are expressing their care and aloha to residents who depend on tourism for their livelihoods,” Ka‘anā‘anā says.