1. Celebrating July Morning
On June 30, every free-spirited Bulgarian is talking about celebrating July Morning — the ritual of going to the Black Sea and spending a night at the beach to greet the first rays of July’s sunshine. This tradition started back in the years when Bulgaria was under the communist regime. Western influence was forbidden, including listening to music coming from outside the Soviet Union. Playing and owning a Beatles tape could get you into serious trouble. Celebrating the new day in July started as a rebellious act, inspired by Uriah Heep’s song, “July Morning.” Back then, many Bulgarians wanted freedom, new beginnings, and a better future.