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How to: Splurge in SoHo

New York City Luxe Travel Insider Guides
by Kristin Conard Apr 29, 2011
Matador Nights editor Kristin Conard figures out what to do with her extra cash in this swank district of New York City.
If you’ve got an extra $15: Drink and Dessert

City Winery

City Winery

Barrels in the basement at City Winery

City Winery is the only winery within Manhattan, and like beer comes straight from the keg, you can get wine here straight from a barrel in the basement. The house wine on tap costs around $10, depending on the vintage, and there’s both red and white. Ask the bartender for a recommendation if you’re not sure what to order.

Mariebelle Sweets

Mariebelle Sweets specializes in artisan chocolates, truffles, ganache: I delight in just saying the names, much less eating them.

I lived in England, so I know the value of a good cup of tea, but in the Tea Salon at Mariebelle I bypass it for the thick, slightly spicy Aztec hot chocolate. It’s made not from the powder — the residue of the bean — but from the actual cocoa bean.

If you’ve got an extra $50-$100: Eat

Quattro Gastronomia Italiana

The menu at Quattro Gastronomia Italiana is seasonal. One of the seasons is truffle season. I had no idea that was a thing, but apparently during November and December the menu features truffles on pasta and meat dishes.

The pasta is made fresh, and if your meal there is anything like mine you’ll want to rub the chocolate mousse all over your face (but won’t), and will silently thank the waiter for not making fun of your obvious shock at the realization that tartare does in fact mean raw. The fixed price menu is $42 per person and includes an appetizer, main course, and a dessert.


My favorite part about Boqueria is that you can, if seats are available, watch the chefs at work while you dine. It makes me feel like I’m on Top Chef. Since it’s tapas, you can get one of everything, or keep it focused. My recommendation for that focus is the bacon-wrapped dates.


The small Japanese restaurant Omen is in a rowhouse, and the food is Kyoto-style. The restaurant is technically a chain with 4 restaurants; 3 are in Japan. The restaurant doesn’t serve sushi, and the focus of the food is on quality and artful arrangement as opposed to portion size. For a variety of tastes, the fixed price menu for $80 lets you sample seasonal appetizers, main courses, and desserts.

If you’ve got an extra $100-$150: Spa

Spa at Trump Soho

I find that tromping around NYC can leave me with sore feet, and every once in a while it’s fun to indulge in a foot massage or pedicure at a spa.

One of the hammam rooms.

Hammam room

If you want to go for a full-body scrub, the Spa at Trump, opened in 2010, has the city’s only luxury hammam. I tried the Turkish hammam — it took about an hour and cost $100. I lay on a heated marble stone, got scrubbed down, and at the end was buried beneath a mound of soap bubbles.

I emerged with hair mussed, my face flushed, and a dazed but blissful smile. Not a pretty sight, but I felt good.


Other spa options in SoHo include Bliss, where the men’s locker room has beer in buckets and white wine is served during manicures and pedicures.

If you’ve got an extra $400: Stay the night

Act like you belong there. That was my brother’s advice to me as I stood outside the 44 floors of shiny glass and chrome that is the Trump SoHo, and I pass it on to you.

Ask at the desk if there’s anyway to upgrade your room to a higher floor — easier to do during the week than on the weekend. Anything above floor 21 will get you views out over Manhattan. And if you stay during the summer, the rooftop pool on floor 7 opens up.

During my stay, I called from the phone next to the bed (rather than from the one in the bathroom) and asked if I could order a pillow from the pillow menu.

“I’ll take the ‘calm’ aromatherapy pillow, please.”

“Just one?” she asked. I had images of myself surrounded by, nearly buried beneath calming aromatherapy pillows, never leaving my cocoon of calm. “Just one, thank you.”

“Any others?”

“Uh…” She said it with such encouragement, as though one can’t have just one aromatherapy pillow. “Yes? Sure. The ‘revitalize’ please.”

“OK, we’ll bring those right up.” I gave the phone a little hug before I hung it up.

Trump Soho.

Trump SoHo

The lightly scented silk pillows showed up while I was in the gym, along with chocolates. True to my hostel-ing roots, I washed my workout clothes in the sink and dried them with the hairdryer. I took a bath, figured it was a shame to not try out the shower as well, took a shower, then spent the rest of the night in the bed, wrapped in the bathrobe, opening and shutting the curtains and turning my lights on and off with the TV remote. The same TV remote that controlled the flat-screen TV that had a home screen that said “Welcome Kristin.”

A room is really just a place to keep your stuff and sleep, sure, but I could see myself quickly getting used to the personal touches. I rolled over onto the calm pillow as I fell asleep, saving the revitalize for the morning.

If you don’t want to stay, but still want a touch of the Trump experience, there’s the mezzanine level library, which overlooks the second floor lobby. It’s got free wi-fi, you can order snacks and drinks, and there’s a selection of Taschen books available.

[Editor’s note: Kristin’s stay at Trump SoHo and meal at Quattro Gastronomia Italiana were hosted by Trump SoHo.]

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