MY FAVORITE travel conference of the year has been the ATTA’s Adventure Travel World Summit. Last year it was hosted in Namibia, and Matador was invited to come down and be part of the “storytelling team”. The ATTA team puts together dozens of “pre-summit adventures” for conference attendees, and they were kind enough to let us design our own.
Basically, we wanted to do a 1300km road trip that would take us through a large and diverse portion of this massive country — all “self drive”, no guides. Just us, our truck, and the open road. It was f*cking epic.