Only shop on Via Tornabuoni.
Florence has some great shopping, but head to Via Tornabuoni or any of the shops that line the Piazza del Duomo and you’re sure to pay extra for the location.
Locals don’t like paying for designer labels, so take a cue from them and do your shopping at the markets. The best one is the Ciompi Market in Piazza dei Ciompi. Unlike most of the markets that are only open on certain days, Ciompi is open Monday through Saturday, 9am to 7pm, as well as the last Sunday of the month.