Shon Bollock is a Cali bred whitewater kayaker and filmmaker from Mt. Shasta. He has been on the water since he was 2 months old and is the owner of Shasta Boyz Productions, under which he has produced two feature films. This kid has been a GoPro athlete for 6+ years and was Matador's first sponsored athlete. A continuing influence within the paddling community, he represents companies such as Subaru, Sanuk, Five Ten, and Liquidlogic.