WELL, THAT’S WHAT the Japanese manufacturers claim.
Regardless of your beauty goals, the beauty and hygiene aisle in Japanese pharmacies and department shops will never bore you.
I’ve noticed that whitening products have a big market in Asia where lighter skin is considered a sign of beauty. The Japanese Olay brand carries white radiance, a moisturizer to lighten your skin by breaking down melanin with hydroquinone ( a chemical I saw in radiology class). There are also whitening pills to make you “fairer”.