Notes on SXSW From a Noob
I’m eating at Cazamance, one of the semi-permanent food trailers + garden seating on Rainey Street. This one serves African — curried veggies, yassa chicken, lamb sausage. Somehow I end up with the hummus/olive/feta salad on bunny chow…I could be at freaking Milto’s.
The guy at the next table is destroying his brisket and typing into a MacBook with an AppSumo sticker on it. He flags the server: “Which way to the Hilton? Is it by all those buildings over there?” He waves his hand at the entirety of downtown. The server smiles, shrugs, and nods.
“That’s okay,” AppSumo says. “I’ll find it.” He gets up, throws the MacBook in a 60-liter rucksack, and takes off into the dark, a pilgrim on a company account.
As I watch him disappear around the fence, I think: It’s on.