Let’s face it – when it comes to highlighting diverse and wonderful locations around the world, words sometimes don’t cut it. Travelers want images. They want sounds. They want local flavor. They want authenticity. They want the next-best-thing to actually being there.
A good option for expanding your travel documentation and reporting into the realm of new media – which, let’s be honest, is both the present and future of the industry – is the audio tour or podcast. The pioneer of the mp3 audio tour industry is Rob Pyles, a twentysomething whose “aha!” moment came while he was hitchhiking through the Irish countryside in 2000. As he traversed the Emerald Isle, he’d come across remote historic locations – old castles and battlefields, for instance – that didn’t even have as much as a sign telling him what happened there.