Snapchat is bigger than ever and with over 100 million daily active users — now is the time to jump on board (if you’re not already).
It’s much more than just a personal messaging app. You can run what’s essentially your own mini-TV channel in the form of daily video/photo stories. The app is constantly evolving and the wacky possibilities are endless — transform yourself into a face-morphed tiger, an alien or see what the love-child of you and your partner will look like.
I’ve been creating short-form video content for 10 years and in March I was asked to speak at the biggest travel conference in the world — ITB Berlin — about Snapchat strategy advice for travel brands. I created my Snapchat account (AliciaExplores) last November and within two months I was getting 2,000 hits per snap, partially thanks to the encouragement and advice I got from my Brazilian Snapchat superstar friend Lucas Estevam (lucasestevam1). I hope I can pass some of that on to you.