In January 2020, 1970s gaming company Atari — known for iconic arcade and home video games Pong, Asteroids, and Missile Command — announced it was throwing its hat into the hotel game. It announced plans for eight Atari Hotels in the United States, the first of which was slated to open in Phoenix this year.
While the construction of the first Atari hotel has been delayed, a company representative told Thrillist that the project would break ground “sometimes next year.”