Wearing an ugly sweater is usually confined to the safe privacy of your friend’s holiday party, but Alaska Airlines is daring you to be a bit more public with your grotesque apparel. For the third year in a row, the airline is offering an “ugly sweater” promotion, awarding priority boarding on flights to anyone wearing a Christmas sweater deemed ugly, tacky, or just plain festive.
“We know holiday travel can be stressful for some,” said Natalie Bowman, Alaska Airlines’ managing director of marketing and advertising, “which is why we’ve made sure flying with the ‘merrier carrier’ this time of year is an experience that brings nonstop joy to all our guests. We love going above and beyond to make your trip memorable; celebrating Ugly Sweater Day is just another way we’re making the holidays a priority.”
Encouraging ugly sweaters isn’t the only way Alaska Airlines is attempting to put passengers in the holiday spirit. It’s sporting festive decorations, playing holiday boarding music, and offering inflight Hallmark movies. At Alaska Airlines lounges around the country, you’ll be able to sample inventive Christmas drinks like snowflake sprinkled lattes, peppermint mochas, and a special hot toddy. The ugly sweater promotion and accompanying hot toddy are only occurring on December 20, which is Ugly Sweater Day, so hopefully you’re lucky enough to be traveling on that date.