British Airways is going the extra mile to ensure that passengers can truly enjoy their beverages while in the air by introducing this new gin meant to be consumed 30,000 feet up in the air.
Many foods and drinks are believed to lose their flavor, or taste differently, when consumed at higher altitudes. Research has shown that low air pressure and lack of humidity in the air suppress taste receptors and alters our sense of taste and smell. Professor Charles Spence, a leading flavor scientist, found that the noise of the airplane engine interferes with our sense of taste, too.