Is On-Site COVID-19 Testing the New ‘It’ Luxury Amenity?
When the W Hotel South Beach underwent its massive renovation in the summer of 2020, it aimed to put itself at the forefront of luxury travel. It changed out the decade-old purple and gray décor for sleek, South Florida all white. It built a sparkling new spa with eucalyptus steam showers. It even put fluffier towels in the bathrooms and changed the brand of its body products.