Billboard ads have become a ubiquitous part of our cities and highways, but rarely do they show anything worth looking up for. In Seoul, the largest advertising screen in South Korea isn’t exactly a canvas for cheesy accident lawyer ads. D’strict, a digital media tech company, is using the screen to display a massive computer-simulated ocean wave, as part of the Public Media Series.
The billboard is located in Seoul’s COEX Square — the location of a convention and exhibition center that also serves as a giant mall. The wave itself is designed to look like a rough ocean storm trying to break out of the screen containing it. It utilizes anamorphic illusion methods to create the effect, as well as a collection of smart LED displays that work together to form a single unified image. The display also has audio, making the illusion of a massive urban wave even more immersive.
The screen itself is 262 feet long and 65 feet high, with a whopping 17,430 square feet of screen space, often drawing comparisons to New York City’s Times Square, which is similarly known for its huge, flashing billboards.