Online travel agencies (OTA) desperately want — and need — you to book your travel through them. It’s their bread and butter, and they’re willing to package everything from hotel rooms to rental cars to restaurant reservations on top of flights in order to lure you in. When it comes to flights, you can even count on earning those rewards miles when booking via an OTA. But, is it better to book flights directly with the airline?
Airlines, of course, would prefer you to book directly through them. For you to do just that, certain airlines have made it much harder to buy flights on OTAs, primarily by not allowing the websites permission to display the price for their fares.
Though OTAs dominated the airfare-booking business for quite a few years with promises of the cheapest fares imaginable, the trend has been moving towards booking directly with the airlines.