Photo: PRNewsfoto/Warner Bros. Studio Tour London

The Largest Immersive Harry Potter Experience Is Opening in NYC

New York City News Entertainment
by Olivia Harden May 17, 2021

You may not be a wizard, but you can get the full Harry Potter experience at a new store opening up in New York on June 3, 2021.

The store is expected to bring a whole lot of magic as the largest Harry Potter store thus far, with 21,000 square feet spaced out over three stories. Inside, there will be 15 themed areas with many never-before-seen interactions and merchandise like customized wands you can’t find anywhere else. The store is also expected to expand shortly after it opens into other adventures using virtual reality, according to a press release.

“The level of artistic detail and quality of the design inspired by the movies means Harry Potter New York will bring a completely new shopping experience to the city,” Sarah Roots, EVP of Warner Bros. Worldwide Tours and Retail, said in the press release. “With over 1,000 Wizarding World props on display (including some authentic items which featured in the movies), the incredible theming, along with experiences such as photo opportunities and the fantastic range of products, there will be something special for every fan.”

Visitors can find “Enchanted Keys” that reveal behind-the-scenes info though the Harry Potter Fan Club app, and there will be two VR games people can play. Plus there’s chocolate frogs and Bertie Bott’s Every Flavor Beans to eat.

The store was originally scheduled to open in the summer of 2020, but was delayed due to the pandemic. Needless to say, Harry Potter fans will be happy to see the project back on track.

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