WE WERE HAVING drinks at my girlfriend’s house with all of her roommates, and I started telling a story. When the Newport Aquarium opened up right across the river from my hometown of Cincinnati, they did this giant advertising campaign to get people to come visit their shark petting zoo. The campaign focused on how to pet the sharks: using your fore and middle finger, front to back.
It was a cute campaign, but the shark petting zoo left, and we all forgot about it. Until a decade later, when the sharks came back. The Aquarium, perhaps overestimating how deeply their ad campaign had penetrated the local psyche, put up billboards all around town that looked like this:
At this point in the story, I pulled out my phone, showed them the billboard, and everyone laughed at the unintended innuendo. Except one of my girlfriend’s roommates, a New Yorker, who just smiled indulgently and said, “Yeah, I guess when you live somewhere that cut off from the outside world, it’s easy to think that everyone just knows all the same things as you.”