Explore all of Matador Network’s
2025 award winners
When Matador readers think about where sustainability is more than a buzzword, Costa Rica comes up again and again. It’s the country that turned “pura vida” into both a marketing slogan and a real framework for how nature, communities, and tourism fit together. Roughly a quarter of Costa Rica’s land is under formal protection, from national parks and wildlife refuges to wetlands and forest reserves.



