Photo: JetSetSarah/Facebook

Matador 2022 Travel Awards: Influencer to Watch

Culture Black Travel
by Matador Creators Dec 21, 2021

There are plenty of travel influencers in the field who have something to offer. Sarah Greaves-Gabbadon, also known as JetSetSarah, is a Miami-based travel influencer who sets herself apart with her passion for the Caribbean in all its warm-weather glory. She calls herself a “Carivangelist,” spreading the news of all there is to love about the diverse region.

“There’s a misconception that all Caribbean countries are the same: sun, sea and sand destinations indistinguishable from each other. But the truth is that the region’s 30+ islands are diverse and culturally rich, with different languages, topography, cuisine, music. As a “Carivangelist,” it’s my mission to share the beautiful diversity of “my” Caribbean with the world through my work, in print, on line and on camera,” Greaves-Gabbadon says.

Greaves-Gabbadon’s passion for the Caribbean also shines through in her love for fashion. In her videos on Instagram and Youtube, you’ll find her sporting bright, colorful clothing reminiscent of her travels to Anguilla, the Virgin Islands, her home base of Miami, and everywhere in between. She documents her love for shopping in new places on her blog and Instagram @jetsetshops, and she always seems to be in tune with the trends.

At Matador Network, we believe travel should be a force for good for everyone. Greaves-Gabbadon is vocal about the needs to diversify travel writing and decolonize destinations that were affected by colonialism. Her love for the Caribbean goes beyond the beautiful beaches and extends to the people who live there and their culture. And as a traveler in her 50s, she touches on her experiences as a solo traveler, her natural-hair journey with her locs and going gray, and her love for running and fitness. You’ll find her in colorful workout gear training for 5Ks, 10Ks, and half-marathons.

Greaves-Gabbadon has been featured in, and written for, numerous publications, including Conde Nast Traveler, Travel+Leisure, USA Today, The Telegraph, and the Caribbean Journal. You can follow her journeys on Facebook, Twitter, Youtube, and Instagram. She also puts out a quarterly newsletter, the JetSet Letter, that’s all things JetSetSarah, including articles she’s reading, things she’s buying, people she’s meeting, and stuff she’s writing. She even co-hosts a podcast with Brian Major called Complete Caribbean that covers everything you need to know for your travels.

One thing we know for sure — we can’t wait to see where JetSetSarah goes next.

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