When Starbucks opened its first Italian location in Milan in late 2018, it was enough to make you wonder if Italians had lost their coffee pride and succumbed to the Starbucksification of the world. Turns out quite the opposite is true.
Italy is a country deeply rooted in tradition, especially when it comes to how coffee is ordered, yet its coffee scene is evolving. Milan, like other Italian cities, is riding the “Third Wave” of coffee, which means that people are concerned with coffee origins and artisanal methods of production. To meet this demand, Milan’s coffee shops are serving specialty coffee made from the highest quality beans, which are carefully roasted to maintain the best quality.