Patagonia and Columbia, both major retail operators in the outdoor space, are standing up to support a lawsuit brought against the Environmental Protection Agency by the American Lung Association and American Public Health Association in 2019.
The two iconic brands oppose a decision by the EPA to overturn the 2015 Clean Power Plan, which regulated greenhouse gas emissions. The EPA replaced the CPP with the Affordable Clean Energy Rule, but an Amicus Brief filed by Patagonia and Columbia says that the ACE isn’t strict enough in regulating emissions.