In a dark nine months without travel, people are looking for any sign that they might be able to hit the road again soon. And a big sign happened earlier this week when Pfizer announced early results from its COVID-19 vaccine trial, which suggested that their vaccine is more than 90 percent effective.
This news allows us to imagine the end of the pandemic and the resumption of travel, and because people are starved for a decent vacation, holiday searches spiked as soon as it came out.