AlUla has been nicknamed “The World’s Masterpiece” by the public relations people at the Saudi Arabia tourism board, and while this moniker may sound like an exaggeration only fit for advertising purposes, it’s actually not far from the truth. Especially since Desert X started.
AIUla is an immense desert region (nearly 8,500 square miles) in the northwest of Saudi Arabia that is home to world-class archeological sites, including Hegra, a Petra-like ancient city designated as a UNESCO Heritage site; enormous sandstone mountains; and an oasis valley. And since February 11, 2022, it is also the location of the second Saudi edition of Desert X.
