The idea of a golden ticket has thrilled Americans since Roald Dahl introduced Willy Wonka to the world in 1964. Nevermind the fact that Willy made four golden-ticket-winning kids disappear forever, getting a golden ticket for buying sweets is forever good in the American consciousness. Now, you have the chance to get one of your own. Serendipity 3 in New York City is holding a golden ticket contest, and the winner gets a $1,000 sundae covered in 23-karat gold and served in a Baccarat crystal goblet.
To win, all you have to do is buy pints of Serendipity’s new ice cream line and be extremely lucky. Starting November 5th, 7-Elevens in the New York area are selling eight flavors, including Frrrozen Hot Chocolate, Strawberry Fields Sundae, Forbidden Broadway Sundae, and Outrageous Banana Split. Some of those pints will have a golden token that can be redeemed for the $1,000 Golden Opulence Sundae at the Serendipity 3 restaurant in NYC.
Serendipity has been around for nearly 65 years. It’s been featured in movies and attracted celebrities like Andy Warhol, Taylor Swift, Jay-Z, and Beyonce. Much of the news about the restaurant over the past decade revolves around the obscene overindulgence that is the Golden Opulence Sundae — which holds the Guinness World Record for Most Expensive Sundae thanks to the gold, Tahitian vanilla ice cream, Parisian candied fruit, and rare chocolate that it’s made with.
Serendipity’s golden ticket is helping to kick off its first out-of-restaurant ice cream line. It’s no Golden Opulence, but it’s easy for ice cream fans to appreciate a big scoop of Humble Pie or Birthday Cake-flavored ice cream if all they have to do is hit the nearest 7-Eleven.
Pints with golden tickets will be on shelves starting November 5th. These tickets, presumably, come with no chance of Willy Wonka making you disappear.