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Smirnoff Is Giving People With Middle Seats a Free Upgrade This Holiday Season

by Eben Diskin Dec 4, 2018

There’s nothing worse than booking a flight, looking at the seat map online, and realizing that there are only middle seats available. Even before you’ve boarded, you’re having nightmares of encroaching elbows, cramped leg space, and dozing heads drifting toward your shoulder.

Smirnoff is trying to alleviate some of this middle-seat stress with its new sweepstakes. If you find yourself booked in a middle seat on any nonstop flight between December 17th and January 31st, you can enter to win a free upgrade courtesy of Smirnoff. All you have to do is submit your name, contact and flight information, and describe why you deserve the upgrade.

The promotion is part of its seasonal campaign, which aims to make holiday travel a bit more bearable. Smirnoff is committing a total of $50,000 to middle seat upgrades this holiday season, which is sure to improve travelers’ Christmas spirit.

According to a Smirnoff press release, “56 percent of Americans would rather get stuck in traffic or go on a blind date than sit in the middle seat.” Krista Kiisk, brand director for Smirnoff Seltzer, said, “We believe that there is an opportunity for fun in any moment, whether it’s finding delicious flavor in a drink that contains zero sugar or embracing the chaos of holiday travel.”

To be considered for the upgrade, make sure you submit the required information by December 14th.

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