A Fullstory survey published in June 2026 found that 61 percent of travelers name hidden fees as their top booking complaint.
Eric Goldreyer, the founder and CEO of the direct-booking marketplace Savvy, has spent three decades in the vacation-rental industry watching fees creep in and the whole booking process get more complicated. (Before Savvy, Goldreyer co-founded TurnKey Vacation Rentals, which sold to Vacasa in 2021.)
To him, though, it’s about more than the fees.
“One thing I think travelers often overlook is that the rental you book can shape your trip just as much as the destination itself,” Goldreyer says. “Booking isn’t just a financial transaction. It’s the beginning of your travel and vacation experience.”
Here’s what he told Matador about how to book smarter (not just cheaper).