In many ways, traveling can get more difficult as you get older, but Virgin Atlantic is doing its best to encourage elderly people to do it comfortably. Until January 1, 2020, the airline is offering the oldest passenger on each of its flights a free upgrade.

Virgin Atlantic was inspired by a man named Jack who earlier this month gave away his first-class seat to an 88-year-old woman named Violet. One of the flight attendants on the flight posted the story on Facebook on December 10, 2019:

“Jack and his family purchased seats In our upper class cabin for a flight home from New York, but when he got onboard, Jack went and found violet in economy and swapped seats with her. He then sat on the row of seats directly next to the economy toilets and never made a peep or asked for anything the rest of the flight. No fuss, no attention, literally did it out of the kindness of his own heart, no one asked him too. Violet is 88 years old, has been a nurse in both the UK and over in America. She travels to New York to see her daughter, but hasn’t been able to for a while because of a knee replacement. Her dream has always been to sit at the front, and Jack made that come true.”

On Christmas Eve, Virgin Atlantic tweeted, “This tale of Jack and Violet has warmed all our hearts this Christmas, and inspired us to spread the festive love. On behalf of us and @RichardBranson, complimentary upgrades will be offered to the most ‘seasoned’ customer on board all our flights from today until 1st Jan 2020.”

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