Photo by skippyjon

We’re all a little tired of hearing about how obesity rates are soaring these days.


We turn on the TV, and there’s a new diet regime.
Some movie star is strutting around in a bikini for Jenny Craig. Pie charts and bar graphs show us that heart disease is the deadliest killer in the USA. Is any of this getting through?

Some people, like Britain’s Jamie Oliver, feel a revolution is needed now. Food Revolution is his reality show, and it takes place in Huntington, West Virginia where obesity runs rampant. The approach is simple: expose the truth, shock people and educate the masses.

Changing how we see food

Jamie points out that people have been manipulated by media hype such as colorful ads from both fast food restaurants and food packaging companies. Food is a vital part of our lives, for more reasons than the obvious. We use food to entertain guests, to discuss business matters outside the office, and simply for indulgence and pleasure. It’s also a beloved part of travel. These social habits quickly become a part of our daily routine and a source of comfort.

But when we start enjoying food in excess, it becomes a problem. Like Donna Simpson, a controversial woman whose sole ambition is to become the fattest woman in the world. Seriously, that’s her ambition. People actually pay money to watch her eat.

Food should be a part of your life, but not your whole life. Work with it. Meals don’t have to take a long time, anyone can cook, and fast food is not as cheap as you think it is.

So how do we start the process of change?

Photo by jonfeinstein

Food education starts with our kids

Jamie’s biggest winning point is education, beginning with kids. In his TED talk, Jamie stuns the audience by showing clips of him asking young children to name the vegetable he’s holding. One guesses that tomatoes are potatoes, and another has no idea what cauliflower is.

He stresses the fact that kids cannot possibly make healthy choices when they have absolutely no idea what good food is. We learn everything in school except nutrition and how to cook healthy meals. Why?

Later, Jamie meets with the school cooks to discuss the food being prepared for the kids. The cooks get defensive, insisting they just do as they’re told, but are unable to really identity any of the ingredients used in their meals. He also sits down with parents who feed their children a constant flow of junk food, emphasizing that for the first time in history, children will live for a shorter amount of time than their parents. Ten years.

If we’re leading this kind of example for our kids, what else can we expect?

Shock value, as proven by Eric Schlosser’s Fast Food Nation, is another educational tactic. During his TED talk, Jamie unloads a wheelbarrow filled with sugar cubes: the amount a child consumes in one year just from drinking flavored milk. We’re used to thinking milk is a wonderful thing, but just because it says “milk” doesn’t necessarily mean its healthy.

Making healthy decisions about food is the answer

Absorbing this knowledge is fine, but then you have to do something about it.

The best part about Jamie Oliver’s ambition is that as a professional chef, he’s able to offer real advice and recipes for a healthier lifestyle. He provides interaction for even viewers at home. All you have to do is log onto the ABC website and track down whatever dish tickles your fancy. How about a broccoli and squash medley, or some chicken chow mein?

That being said, a simple Google search for “healthy food recipes” returns enough results to keep yourself busy for weeks to come. Bon appetit.

Community Connection

What do you think? Are our food choices really as bad as we think, and can we start a revolution?

Recipes Diet + Nutrition
 

About The Author

Candice Walsh

Candice is a travel writer and blogger currently stationed in St. John’s, Newfoundland. When she’s not shooting whiskey and hitting on men, she’s eating nachos and dreaming about her next big adventure. Check out her blog, Candice Does the World.

  • http://www.expatheather.com Heather Carreiro

    Terrific write up Candice. I almost NEVER watch TV (like 1-3 hours per month), but I’ll be watching Food Revolution. The first episode scared me about what American kids are eating in school. Yikes. Time for a change.

  • http://milesofabbie.com Abbie

    Get kids outside (which means that parents may need to get outside a little bit too) and teach them about good food instead of just taking them to McDonald’s.

  • http://meganahill.wordpress.com Megan Hill

    The obesity epidemic is horrifying. Glad to see Jamie Oliver is doing something that is hopefully more effective than fad diets and weight loss schemes.

  • Corinne Attwood

    A healthier diet – more fresh veggies & fruit, whole grains & pulses, less red meat and animal products in general – is also better for the planet.
    See: http://www.foodreference.com/html/a-cows-methane-815.html

  • http://www.thefutureisred.typepad.com/ Leigh Shulman

    This is a great article, Candice!

    I do love Jamie Oliver and his take on things. I love his silent outrage at how people seem to have lost the ability to know what food is good for them.

    And you tie it in so well with so many great resources. Man, pay someone to eat to a point of unhealthy. Wow. Now THAT is something.

  • Maggie

    I know I don’t eat very well, mostly due to laziness… it’s on the list of things to change! Been learning to cook this year, and doing pretty okay :)
    This show sounds super interesting – another reason to wish I had cable ;D We use similar tactics to try to educate pet owners (we have pictures that show cheeseburger equivalents for owner of snacks they might give a pet.. one cube of cheese for a 20lb dog? like me eating 2.5 cheeseburgers..).. dramatic visual effects for the win!

  • http://carlo-alcos.com Carlo

    Candice, have you read the Omnivore’s Dilemma yet? You should. He has this little follow up book called Food Rules. I flipped through it at a bookstore and this caught my eye (paraphrased): “pick something up from the grocery store and read the ingredients. For each one, try to imagine that ingredient as it is in Nature. If you can’t, don’t buy it.”

  • http://mikesowden.org/feveredmutterings Mikeachim

    Nice work, Candice. :)

    Someone *trying* to become the world’s fattest woman to enjoy the “fame” that comes with it? Wow. Like setting fire to your house because your feet are cold. Way to go. Literally, way to go, as in “gone”.

    Most of us are big, big fans of Jamie over here in the UK. From flavour-of-the-month celeb to globetrotting chef to social crusader – and, for a change, managing to retain his credibility with all three ventures. Because he cares. He cares about the food, and he cares about the people eating it. And sometimes he takes it hard when other people don’t, bless ‘im.

    Aye, I think food choices are pretty bad. Having recently been a mature student, I was shocked at the junk some of my colleagues were pushing into their faces every day. And yes, food manufacturers and prepackagers have their share of responsibility, but we’ve all got the ability to look at what we’re eating and make choices.

    15 years ago I was 60 pounds heavier than I am now, simply because I wasn’t thinking about what I was eating. I got rid of the weight by learning to cook, which gave me the energy to exercise, which gave me the energy to play with food a bit more, etc etc. But it all started with choosing ingredients over readymade meals.

    And cooking, frankly, is the second most fun thing you can do in a kitchen. ;) Unpacking fast food and shovelling it onto a plate is wayyyyy down that list.

    So that’s why Jamie gets my vote every time. :)

  • http://www.candicedoestheworld.com Candice

    Thanks for the feedback, friends! I agree with you all, Jamie is amazing. I seriously can’t believe what some parents are feeding their kids. Pizza for breakfast? Are you kidding me?

    I read a follow-up article after Jamie left Huntington about the school cafeteria situation…a lot of kids loved the change, but others started bringing their lunches from home because the food “looked gross.” I know they’re just kids, but parents, educate your freaking children!!! Come on!!!

    All that being said, I do enjoy my greasy pizza and platter of nachos every now and then. I think at some point you have to draw the line a little about taking food too seriously. But for the most part, yeah, I can’t believe what some people are eating.

  • http://www.deliciouschaos.com Nick

    Great piece Candice! Someone is seriously trying to become the fattest person in the world? Wow!

    @ Carlo – That’s interesting. But would we end up buying anything?!

    @ Mike – The mind boggles. So what is the first most enjoyable thing then? Please share ; )

  • http://www.holisticwithhumor.com Christine Garvin

    I’ve dug Jamie ever since he went into Britain’s schools (yes, they ate as bad as we do over here – shocking, I know) and did the same thing. But I do wonder if it will hit home? Glad that the show has been successful so far.

    So yeah, I haven’t watched it yet (bad nutrition educator, I know). Anyone who has watched it, I’d love your thoughts on it: http://www.holisticwithhumor.com/the-food-revolution-is-in-your-living-room

  • http://nancythegnomette.com Nancy

    So glad you wrote about this, Candice. I caught Jamie’s show the other night and went, “Yessssssss!”

    It’s shocking that kids today will die younger than their parents. wtf. A food revolution is so needed.

  • http://www.cestchristine.com Christine

    I watched Food Revolution for the first time last week, and was shocked–but not surprised–by what I saw. America has such a dysfunctional relationship with food that it’s hard to pinpoint where change is needed–or how to effectively make that change. Did you notice in the show that blame is constantly being pointed up–to the principal, to the supervisors, to the USDA?
    Yet the only place we can really make an effective change is within ourselves: to stop buying and eating fast food just because it’s cheap, to stop indulging in processed snacks just because it’s easy, to not support our local farmers markets just because we want to sleep in on Saturday. I hope that Jamie Oliver’s Food Revolution inspires individuals to start revolutionizing their own relationship with food–and then, hopefully, we can start working our way up the food chain.

  • http://migrationology.com Migration Mark

    Even though I live to eat while traveling to many places I definitely consider the health effects. No matter where I am, I still eat my bowl of oatmeal in the morning and then try not to buffet it everyday. A lot of the bad situation is also due to absurd portion sizes that are really unnecessary. A like to stuff myself sometimes, but I’m trying harder to eat smaller sized portions.

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