Photo: Author

Matador Trips editor Hal Amen shares the infallible results from his ultra-scientific, triple-blind taste test experiment. They may surprise you.

As I walked out of the Fiesta Mart on 38th, I looked down into the plastic bag I carried, 16 shiny aluminum 24oz tallboy tops looking back at me. This whole taste test thing had just gotten a little too real. My stomach clenched.

I got a lot of great suggestions on which beers to include from the comments here: Introducing Matador’s “Best Worst Beer” Experiment. To be honest, I had no idea Schlitz was still “brewed.”

Based on these recommendations and plenty of personal experience, I chose a field of 16 shitty beers, focusing on what I felt were “American classics.” I stayed away from malt liquor. I didn’t even consider going the Chelada route.

Here’s what the full complement looked like, divided more or less randomly into four World Cup-esque brackets:

Graphic: aya

Round 1

I gathered four distinguished (read: with extensive beer-demolishing experience) judges, including myself, and in round 1 each bracket was tasted by a single judge, with the worst two beers honored with a ticket to the quarterfinals.

The upsets started immediately. Budweiser was picked to go through over storied swill “The Beast,” Ice House lost out to Coors Light, and Natty Light was kept back while Coors Banquet Beer went through.

In a personal shocker, I later learned that Michelob Ultra, which I have on many occasions described as “not that bad,” was in my group and received my harshest critique (something along the lines of “vile piss”) in this blind taste scenario.

The results after round 1:

Graphic: aya

Quarterfinals

Here, judge #1 split off from the group to become the moderator, and the remaining three judges tasted everything going forward.

Quarterfinal 1 saw Schlitz and the High Life win out easily over contenders Coors and Michelob Ultra. In the second group of four, Keystone Light dodged a bullet while its counterparts from Miller and Coors advanced to head-to-head competition.

Things started to get icky at this point. Even with 8 beers to sample, they were so similarly foul that the judges had to take multiple sips from our big blue Solo cups to get an accurate result. I noticed — in my mouth at least — a very unpleasant and filmy taste starting to develop.

Breath factor: Post-frat-party hangover

Photo: Author

The Semis

But we soldiered on. Head-to-head proved a bit less daunting, and first up was Schlitz v. Miller Lite. Once again, the favorite fell, and amid cries of disgust Miller was sent on to the finals.

Matchup 2 produced a similar result, with Coors Light being picked over the High Life. The stage was set.

Breath factor: Freshly belched bile

Third Place Match

We hadn’t come this far not to complete a proper ranking. Although, by this time we were feeling very “done.” After a quick sip, sip, confer, the runner-up results were finalized:

  • 4th place: Miller High Life
  • 3rd place: the Schlitz

Well played!

Here’s how things looked just before the highly anticipated final match:

Graphic: aya

Finals

This was for the title. In both semifinal rounds, we had gone with the selection offering a subtle taste of chemical death over that which took the tart, putrid approach. So the two finalists were quite similar, quite toxic.

But it didn’t take many tastes (thankfully), for the supreme and most definitely worst beer in America to be chosen…

Breath factor: Morgue

And the Winner Is … !

The boys from the Rockies have done it! Coors Light wins!

COORS LIGHT WINS!

Photo: Author

Oh, it was a hard-fought honor, to be sure. But the inventor of the “cold activated bottle” left nothing to chance. Coors Light combines all the watery goodness of true American panther piss, and adds a subtle dash of that unmistakable formaldehyde flavoring that gives it the edge.

Miller Lite gratefully accepted its second-place ranking, good sport — if not good brew — to the end.

Bonus: Least of the Worst

Maybe it was the suds talking, but all four judges were feeling pretty good after the final. So we decided to take the 8 beers that had been knocked out in round 1 and judge which we hated least.

I’ll spare the details, but the top four least worst beers in America ranking shocked the four of us:

  • 4th: Busch Light
  • 3rd: Busch
  • 2nd: Bud Light
  • 1st: Natty Light

I will never make fun of the Nat again.

Community Connection

A good science experiment must be replicable. Before you challenge these results, I encourage you to conduct your own taste test (observing the proper parameters moderation and common sense, of course). I’d love to hear how it turns out.

 

 

About The Author

Hal Amen

Hal Amen is a managing editor for Matador. His personal travel blog is at WayWorded.

  • http://vagabonderz.com Carlo

    Brilliant, absolutely brilliant. My friends and I used to partake in our own little “Coors Light Open” in which we would go play a round of golf drinking only Coors Light. It was a gag that got out of hand. But I’m glad we were playing with a winner!

  • http://thefutureisred.com Leigh

    OMG, Hal. Brilliant!

    The charts are the best. Scientific AND timely.

  • http://miller-david.com david miller

    damn.

    “i had no idea schlitz was still ‘brewed.’”

    this piece was large hal.

  • Kathy

    Y’all had WAY too much fun with this, but I must protest that my “order this when you really don’t want to fill up” fall-back beer was your “winner.” I can’t help thinking that your testers’ rankings were prejudiced by knowing that your Mom likes it [kiss of death].

  • http://meganahill.wordpress.com Megan Hill

    Damn, that’s a lot of shit beer :)

  • http://www.sarah-park.com Sarah

    I AM SHOCKED AT THESE RESULTS. Seriously, just very appalled. Must replicate test.

    Also, this was hilarious & you rule.

  • http://matadortrips.com/ Hal Amen

    Sorry for any hurt feelings this may cause. Think of it as an impetus to drink better beer.

  • http://ytravelblog.com Caz Makepeace

    I am shocked that Bud did not win. Am I drinking the same Bud as the judges?
    Thankfully there are such a wide variety of beers to choose from so that we have other options to all of these watery, disgraces to the name beer.
    What a fun experiment

  • Juliane Huang

    Hal, you are too funny! And also, a little gross.. ;)

  • http://www.OmnivorousTraveler.com Darrin

    Such fierce competition! I have a barfy aluminum taste in my mouth just thinking about this match.

  • http://www.candicedoestheworld.com Candice

    LOL! This is awesome! How was the hangover?

  • http://www.nehasweb.com neha

    You must love your work so! Also, those charts are something else.

  • http://nancythegnomette.com Nancy

    Whooops. Guess who’s been drinking way too many Coors Lights for years? This gal. Oh well.

    Love this: “Coors Light combines all the watery goodness of true American panther piss, and adds a subtle dash of that unmistakable formaldehyde flavoring that gives it the edge.” Yummm. That’s the good stuff. lol

    Hilarious and awesome, Hal.

  • Tom Gates

    Coors Light deserved to win!

  • http://yesthereissuchathingasastupidquestion.wordpress.com/ Kate Sedgwick

    Thanks for reminding me about all the horrible things about beer, Hal. I’m coming back to this if I ever get the urge to swill some quilmes.

    • http://matadortrips.com/ Hal Amen

      That’s probably the most positive thing that could come out of this, Kate. Thanks!

  • http://metalchick.net/travel Lindi

    hahaha… at least my father will now feel vindicated as Lone Star is no where on this test. This is awesome!

  • http://newsfromnoise.com Dan

    I’m glad a scientific study has been done to finally prove that Coors Light is the worst beer in America. I’ve long held this position but lacked the peer reviewed research to back up my claims. Well done.

  • http://joshywashington.wordpress.com joshua johnson

    you are my hero!
    ounce for ounce, you are a champion of beer swillers and the bane of budget distillers!

  • http://annemerritt.blogspot.com Anne

    Hal, this is truly awesome.

    I sampled Natty Light for the first time last year, after being told it’s the bottom-rung choice of stingy college kids. Sheesh, I kind of liked it. I’m glad to know that at least it places above Miller and Schlitz…

  • Bo Darville

    Are you some sort of nerd that just hates normal stuff?

    • http://matadortrips.com/ Hal Amen

      This is brilliant analysis! You seriously just made my day.

  • http://www.beerguystv.com Beer Guys

    Very interesting experiment! The Beer Snob and I (The Beer Slob) have differing opinions of course and we would actually rate Miller Lite a little better than that but your testing was a lot of fun. I’m especially surprised at the Natural Light being the ‘best’ of the ‘worst’, looks like we have a lot more tasting to do on Beer Guys TV. Thanks for the experiment and… beers to ya!

    Greg and Rich
    The Beer Guys

    • http://matadortrips.com/ Hal Amen

      Thanks Beer Guys! I appreciate your input.

  • http://www.beermepodcast.com Brett Newton

    Great article! We might try to replicate this for the podcast! Though I’m not looking forward to it.

  • Brett

    and thats why if i drink american crap mass produced beer to save cash n forget the night i always go with “COORS, THE ORIGINAL BANQUET BEER!” too bad smaller sh!t beers didnt qualify, like olympia or durango, Bleeehhh!

  • Brian Kelly

    I thought this was supposed to be a beer review.
    Having read through the list of competitors I must come to the conclusion that this was the placebo group as no beer is listed.

  • Driven to Beers

    Actually, PBR doesn’t particularly taste like anything. It’s quite inoffensive tasting, but I see no point in drinking it. If I’m thirsty, I’ll drink water or soda. If I want a beer, I’ll drink something that I can actually taste. Plus, this stuff is a headache in a can.

  • http://wandersofmediocrity.blogspot.com Nedemgirl

    Shouldn’t they all be in the ‘worst beer in the world’ category? At the no. 1 spot forever. I mean, really, I’m sorry but American beer does nothing for me.

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  • UncleWillis34

    We did this same type of test with 5 of my buddies back in 1980. Most of the beers mentioned here were in our test, with some other notables . . . Stroh’s, PBR, Weidemann’s, Hamm’s, etc. Our choice for worst beer 31 years ago was Schlitz! Glad to see they’re still in the running 30 years later.

    Our next test was to find the coldest draft beer in the city. We had a digital thermometer with us and a chart to keep precise records. The next attempt was “A-Z” night, when we tried to have one beer in a bar that began with each letter of the alphabet. We learned you need to start around noon to get THAT done.

  • Ralph

    When I was in college, Schlitz turned out to be just as bad as the name sounds! I am shocked to learn that it didn’t run off with every medal in your competition.

    Did the company bribe you to keep it at a mere second worst?

    I am awed by your power to do good or, mostly, you know… bad.

  • Jon

    Glad to see the Scientific Method upholding my longtime “Golden Rule of Beer”:
    ABC – Anything But Coors

    (Coors = Coors Light here, as other types of “Coors” are not available in Canada, though I’m assuming I’d probably apply the Golden Rule of Beer to those other varieties)

    Jon

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