Roots in Northern Minnesota. As the son of two park rangers I learned to paddle, hike, and camp at a young age. I went on to guide whitewater trips through college and soon after moved to the Bay Area. I worked in software, got an MBA, founded three companies, and nearly committed to a career in tech. Instead I jumped to an outdoor startup and launched their marketing program from scratch–web, content, social, ads, brand, strategy, et al. I've spent the last year working as a freelance producer, writer, photographer, creative director, and content strategist. Currently working a few projects and scheming the next big thing.