News Corp Launching IPad “newspaper”
The Guardian reported this weekend that News Corp head Rupert Murdoch and Apple executive Steve Jobs have collaborated to create a digital-only newspaper designed specifically for tablets, including the iPad. Unlike other attempts to shift publications from print to screen, there will be no “print” or “web” editions of this venture.
Subscribers will receive their copy automatically on their device at a cost of $0.99 a week. While news on any number of websites is free, Murdoch believes that readers will be willing to pay the low cost if the product is high-quality enough.
It’s no surprise this project is being referred to as a “game-changer” – up-to-the-minute news, no printing costs, no distribution costs, presumably top-notch writing, pictures, video, audio, and links, all right at your fingertips for a buck a week.
Of course, you need a tablet first. The Guardian states:
“[Murdoch] has seen projections that there will be 40 million iPads in circulation by the end of 2011…he envisions a world in which every family has a iPad in the home and it becomes the device from which they get their news and information. If only 5% of those 40 million subscribe to the Daily, that’s already two million customers.”
What are your thoughts – would you subscribe? Does it make the thought of buying an iPad, or any tablet, more appealing? Share your thoughts in the comments below!