Companies offering budget products are often given a bad rap, but those reputations are often ill-deserved. Just look at Ryanair and EasyJet, cheap airlines that might not have the frills of Virgin or Emirates, but make traveling throughout Europe easy and affordable. Just because something is cheap, that doesn’t automatically make it poor quality — and that’s just as true when it comes to booze. Budget grocery chain Aldi has slowly been taking over the cheap liquor market, already offering budget gin, liqueurs, rum, and sparkling wine. Now, it’s looking to conquer the world of whiskey.
Highland Black 8 Year, Aldi’s $17 blended scotch, and Glen Marnoch, its $23 single malt, both won silver medals at the 23rd annual International Spirits Challenge. Many other competition winners cost well over $50. Julie Ashfield, Aldi’s joint managing director of corporate buying, said to The Daily Mail she was “particularly proud of these two whiskies, which have won a whopping 10 medals between them in the past year.”
Aldi’s Glen Marnoch brand whiskey has a fruity, sherry cask flavor that’s common for Scotland’s Speyside region. Its local flavor, along with its price, have made it a favorite budget option for whiskey-drinkers. With Aldi’s quality budget whiskey, connoisseurs don’t need to break the bank to satisfy their refined palates.
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