Aeromexico certainly knows how to turn lemons into lemonade. The airline is using the current anti-Mexican sentiments in the US and the border wall controversy for a humorous (and likely spoofy) campaign designed to encourage air travel between the two countries by offering flight discounts to Americans based on their percentage of Mexican heritage. “The more Mexican they are, the more discount they get,” says the ad.
To drive this point home, Aeromexico representatives traveled to the small town of Wharton, Texas to interview several people about their opinions on traveling to Mexico. Perhaps unsurprisingly, they were not very positive. “Let me stay here in peace and let those folks stay on their side of the border,” said one man. Another said, “The idea of going to Mexico is not something I would foresee.”
After taking DNA tests, the same folks were then informed about their percentage of Mexican heritage, and their corresponding discounts. Upon discovering that he was 22 percent Mexican, one man suddenly seemed interested in taking his wife on a sunny vacation, and another woman was pleased with her 15 percent discount, saying, “I love discounts.”
While the “DNA Discounts” campaign is a great commercial stunt, it is not currently being promoted on Aeromexico’s website or on the airline’s social media accounts.