Photo: Earthshot Prize/Youtube

Sir David Attenborough and Prince William Team Up to Launch ‘Nobel Prize for Environmentalism’

Sustainability News
by Eben Diskin Oct 8, 2020

Sir David Attenborough has partnered with Prince William to launch the Earthshot Prize, which they define as the “Nobel Prize for environmentalism.” Together with a council of 11 diverse members, they will be vetting 50 solutions to the world’s most dire environmental problems by 2030, awarding $64.6 million over the course of the decade to those who come up with the best and most innovative ideas. Categories include protecting and restoring nature, cleaning our air, reviving the oceans, building a waste-free world, and fixing the climate.

Prince William told the BBC, “The Earthshot prize is really about harnessing that optimism and that urgency to find some of the world’s solutions to some of the greatest environmental problems.”

During a conversation with BBC Radio 4’s Today Program, the prince explained that the prize is an effort to ensure that the current generation gives our children and grandchildren a planet “in a better state than we found it.”

Anyone is eligible to receive the Earthshot Prize, whether it be individuals, community groups, economists, leaders, governments, banks, cities, or even countries. Nominations for the prize open November 1, 2020, with an annual awards ceremony held in a different city each year. The first will take place in London in the fall of 2021.

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