Imagine happening upon a secret bar hidden amongst the trees with a stock of cold beer just for you after a long day of hiking. It may sound like a dream, but if you’re lucky enough, it might just come true.
Busch Beer, an American brand of lager, is hiding a bar somewhere in a US national forest. The specific park is being kept under wraps; it’s your job to find it and they’re not making it easy.
The secret pop-up bar will open on July 20, from 10:00 AM to 5:00 PM, and if you do manage to find it, you will be given free beer, some swag, and entered into a raffle to win free beer for life, national park passes, and a cabin getaway, among other prizes.
The pop-up event was organized in partnership with the National Forest Foundation. Busch has promised to plant 100 trees in a national forest for every visitor who makes it to the shop, so if you’re passionate about beer and the environment, put on your hiking boots and get going.
The bar’s location is still a secret, but Busch has started dropping hints about the bar’s location on its Twitter account, so you should keep an eye on it. The first hint below will narrow down your search a little bit.
— Busch Beer (@BuschBeer) July 16, 2019