Being a travel influencer sounds like an easy job. But there’s actually a lot more that goes into it than you might think, from packing considerations to choosing the right destinations to audience specific things like making sure your activities are dog friendly. The ins and outs of the job can be even more complex when you specialize in one city and are constantly tasked with illuminating what’s new in a place that’s familiar to the people who live there.
That’s what Megan Varela does on a daily basis. Varela is a San Diego-based travel influencer who focuses on exploring San Diego’s many hip neighborhoods, delicious restaurants, cool experiences, and accommodations. And while she is a world traveler, she’s garnered a large following primarily around her ability to highlight everything San Diego.