Even though travel has seen a sharp decline in recent months due to the COVID-19 pandemic, South Africa is launching a brand new airline that will begin running domestic flights in December 2020. And instead of hiring a team of professionals to name the airline, they’re looking for public input. If your name is selected, you could win free travel for a year.
The competition’s website asks the public to “Help to find a name that is unique, aspirational, and cool – [and] if selected, you could be the lucky winner of a year’s free travel on the airline valued at R480 000 [$28,200].”
A partnership between Kulula founder Gidon Novick and Global Aviation, the airline is seizing an opportunity created by the pandemic to create a more efficient, innovative airline designed by the people it serves. Novick told Business Tech, “The pandemic has created a unique opportunity to start an airline that is not only dramatically more efficient but also inventive and creative by tapping into the unique talent that our country offers.”
More details about the competition, including how to enter, can be found on the official website. To submit an idea, along with the name suggestion, you just have to provide your name, email, and ID or passport number.