For those who watch the Super Bowl exclusively for the commercials, this could be the opportunity of a lifetime. Yellow Tail, an Australian wine brand, is looking to create a Super Bowl commercial based entirely on user-generated content. To jump-start its “Tastes Like Happy” campaign, Yellow Tail is inviting fans to create and submit short videos of what makes them happy. The two winners will have their videos featured in the Super Bowl commercial, and get some pretty wide-ranging social media exposure. One of the two winners will also receive the grand prize: an all-expenses-paid trip (value is $15,000) to their happy place, wherever that may be.
To enter, share a six-second video of what makes you happy on Instagram or Twitter, with the hashtags #tasteslikehappy and #contest. Iain Douglas, Chief Marketing Officer for Deutsch Family Wine & Spirits (marketer for Yellow Tail) said in a press release, “This is a shot at stardom, a real opportunity to gain thousand — even millions — of followers virtually overnight.”
Entrants must reside in the United States and be at least 21 years old. Videos must also be original, submitted in English, and will be judged based on quality, creativity, and the successful expression of a visually stimulating “happy moment.” The contest runs until November 28. View the official rules here.