“Target just finished shooting a commercial here,” a staffer at The Ryder in Charleston, South Carolina, tells me, beaming with pride.
I can immediately see why. Twinkling back at me against the backdrop of the summer sun was a grand, magnificent pool complete with jaunty pink umbrellas and ice-cream-shaped floaties. Spurts of water poured out of the jets as families took turns running across, basking in the cool water. The poolside bar jingled and jangled, alive like a jukebox with the tunes of cocktails being shaken, stirred, poured.