Photo: Tourism and Events Queensland

Uber Is Launching a Submarine Service to the Great Barrier Reef Called ‘ScUber’

News Cruises
by Eben Diskin May 23, 2019

Uber has already conquered ride-sharing on solid ground, and now it seems like they’re expanding their reach to the ocean. Partnering with Queensland, Australia, Uber has launched the world’s first rideshare submarine experience, called scUber. Starting on May 27, a limited number of riders will be able to have unprecedented access to the Great Barrier Reef.

At launch, riders can use their Uber app to request the scuba service from Heron Island, off the coast of Gladstone, then from Agincourt Reef off the coast of Port Douglas starting on June 9. Availability is extremely limited, and the experience will cost $2,000 per person. The ride will include a one-hour submarine ride and return via helicopter.

Leanne Coddington, CEO of Tourism and Events Queensland, said, “We’re thrilled to partner with Uber to showcase the beauty of the reef through this innovative experience. In addition, we’re giving several adventure-seeking travelers from around the globe the chance to win a scUber experience for two as part of a global travel competition launched today.”

Susan Anderson Uber’s Regional General Manager for Australia and New Zealand, echoed Coddington’s excitement. “At Uber, we believe good things happen when people move,” she said, “whether that’s by getting people from A to B in their city, or making dreams come true experiencing the world’s greatest natural wonder, the Great Barrier Reef.”

To learn more about the competition and enter, visit and explain in 25 words or fewer why you deserve this unique underwater experience. (Note: The contest is only open to residents of the US, Canada, UK, France, New Zealand, and Australia).

The scUber experience will be available until June 18.

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